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Kao USE Joining How2Recycle Efforts

Kao USE is a beauty and personal care brand that encompasses consumer favorites like Jergens, Goldwell, Biore, John Frieda, Curel, KMS, Molton Brown, Guhl, and Ban. It has officially been announced that Kao USE will be using the How2Recycle label on a variety of its products across all brands. For those who are unfamiliar with How2Recycle, it is a labeling system that clearly says exactly which recycling instructions to follow for a particular product. How2Recycle’s efforts for providing clarity in recycling instructions are empowering consumers through their brilliant packaging labels one product at a time. Some of the brands you may recognize, in addition to the beauty and personal care brands above, include: Church & Dwight, Amy’s, Walmart, Nature’s Path Organic, General Mills, Nestle, Target, and Hasbro.

The label’s clear display provides details about the material of the product, How2Recycle’s website so you can look up even more information, how to prepare the material for recycling, and the format of the recyclable material. Here’s the exact display:

Though Kao USA joining this effort in unraveling the recycling confusion consumers often face, recycling is still a problem that most of us are working tirelessly to solve. How2Recycle’s website states the following:

  1. Most recyclables still end up in landfills

  2. Recycling labels are not yet standardized

  3. Recycling information is hard to understand

This is the main summary of issues How2Recycle is actively trying to correct. One brand at a time, it’s hopeful that How2Recycle can quickly help turnaround consumer confusion in the recycling world. Do you have questions about recycling? Call us today and we’d be glad to help! (844) 88TAKE2 or (844) 888-2532

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